The client I have worked with wanted to start building their social media presence so I started working on creating templates for them. I have suggested that it would be good if they first established a set of branding guidelines to follow when creating these posts since they wanted to be able to create these posts themselves in the future. What I did is I have provided for them a variety of layouts they they can use and also provided imagery or photos that match their brand. I have done the same service for some of their other brands as well and then helped their employees use these templates until they got the hang of doing it themselves.