I’ve recently worked on some campaign materials for Downer’s Our Safety Focus theme for the year 2022. The goal is to promote safety awareness amongst their employees and other members of their organisation. The campaign wanted to highlight the importance of following all workplace safety rules and regulations. This time the campaign also wanted to make their organization think about the things that matter the most in our lives. Thus they came up with the slogan “Staying safe for the moments that matters”. It’s not only about keeping yourself safe and healthy, it’s also about making sure the people you love most are at ease about your safety and at peace about knowing that you will always be there to build more memories together.